Partnerships | Letters To You

Creating experiences worth remembering.

Meet Itua

[E-twa]

I create content at the intersection of food, travel, and lifestyle, focusing on experiences that feel personal, elevated, and authentic. From exploring new destinations to discovering standout restaurants and integrating everyday lifestyle moments, my goal is to tell stories that resonate and inspire.

Based in Atlanta with a global perspective, I work with brands that value creativity, intention, and genuine connection. Every partnership is approached with care, professionalism, and a strong understanding of my audience.

MEDIA KIT

TRAVEL

Travel content focused on experiences, not just places.

I work with hotels, tourism boards, and experience based brands to showcase destinations through storytelling that feels immersive, informative, and inspiring.

Travel partnerships include:

Hotel & resort stays
Destination features
Tours and local experiences
Travel guides, vlogs, and itineraries

FOOD & BEVERAGE

Food is more than a meal. It’s culture, comfort, and connection.

I partner with restaurants, chefs, food brands, and beverage companies to create visually compelling content that highlights flavor, atmosphere, and experience.

Food partnerships include:

Restaurant features & reviews
Recipe development
Beverage & spirits campaigns
Food events, tastings, and pop ups

LIFESTYLE

Lifestyle content that fits seamlessly into real life.

From self care and beauty to wellness and everyday luxury, I collaborate with lifestyle brands to create content that feels organic, trusted, and aligned with my audience’s interests.

Lifestyle partnerships include:

Beauty & self care
Wellness & fitness
Everyday lifestyle products
Home, fashion, and personal routines

Travel

destination

stays

> Case Study : Chicago Weekend Travel Itinerary

Created a short-form video and supporting blog content highlighting a curated 72-hour itinerary in Chicago, focused on top attractions, food spots, and seamless travel flow for a weekend trip.

Strategy
Developed a fast-paced, visually engaging video optimized for TikTok, Instagram Reels, and YouTube Shorts. Paired the content with a detailed blog post and downloadable itinerary to convert viewers into engaged readers.

Execution

Short-form video showcasing must-see experiences and dining
Clear storytelling structure (Day 1–3 breakdown)
Call-to-action driving traffic to blog and itinerary download

Results

100K+ views across platforms
5K+ shares, signaling strong audience value and virality
Direct increase in blog traffic and itinerary downloads

Impact
Demonstrated the ability to turn high-performing short-form content into meaningful conversions, bridging social engagement with long-form content and resource downloads.

Food & Beverage

don julio

Lifestyle

Partnered with Chase and Marriott Bonvoy to highlight Atlanta’s cultural influence across music, fashion, and food, positioning the city as a destination for immersive, experience-driven travel.

Strategy
Focused on storytelling that blended local culture with elevated travel experiences. Content was designed to feel authentic, visually rich, and aligned with both brands’ premium positioning.

Execution

Produced short-form video content highlighting Atlanta hotspots and hidden gems
Integrated cultural storytelling across music, fashion, and culinary scenes
Created aspirational yet accessible content to inspire travel and exploration

Results

Increased audience engagement through culturally relevant storytelling
Strengthened brand alignment with a diverse, experience-focused audience
Elevated perception of Atlanta as a must-visit destination

Impact
Showcased the ability to execute branded campaigns that balance authenticity with strategic messaging, while amplifying both destination appeal and brand visibility.